Concept Car Premium Attitude by Faurecia

Wood: a traditional material used in a new way. It may have been around since the beginning of the automotive history but Faurecia's interpretation still manages to be fresh.
This aesthetic innovation is also a sustainable one. The lightweight super-thin but high quality real-wood technology makes large-scale interior trim applications possible.
A sub-one millimeter (0.02 inch) real wood laminate is fixed onto a pressed wood fiber board – best described as a much lighter version of Medium Density Fiberboard (MDF) widely used in furniture.

Proprietary to Faurecia, some woods have already been validated for aesthetics, sustainability and crash safety meaning that unlike previous smaller and more expensive automotive wood trims it canenable large interior vehicle areas – like seatbacks and door panel inserts – to feature real wood at low-cost and crucially, with minimal environmental impact. Increasingly relevant to thoughtful premium customers is their products' environmental performance. White oak, for example, has the benefit of being a very widely available wood in Europe and thus a highly sustainable and recyclable material to use.
Indeed, it is certified by the FSC (Forest Stewardship Council) and PEFC Council (Pan-European Forest Certification). The treatment of this real wood is unusual too. The maple used on Premium Attitude has been stained a gray effect color, so that from some angles it looks more like silk. To the touch it defi nitely feels like wood in its texture but this extra detail provides yet more surprise and delight for the user – an aspect of car interiors that is very appealing to premium customers.
Other new wood types have been similarly validated while other wood veneers can be selected to fulfill automakers' specific requests.