The Premium Attitude concept is aimed at starting new dialogue with automakers' design, product planning and senior management departments before new vehicle projects are started. That is partly why the car chosen as the starting point for the project was a classic 1972 Tatra 603/2 rather than a modern vehicle.
By presenting a full vehicle concept, Faurecia is able to demonstrate its design and engineering expertise across its six product lines in a vehicle environment, as the end-user would experience it.
Each innovation can be appreciated in its context. Individual product concepts - like stand-alone cockpits or vehicle seat systems isolated from the vehicle - are not as powerful in comparison.
This concept car is a truly international project, encompassing Faurecia teams from France,
the United States and Germany and involving Faurecia's expertise in the fields of industrial design,
product planning, research & development and engineering.
From vision to reality
VIDEOS ON OUR CONCEPT CAR
